Tourism research and data

Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.

• Tourism Data Leadership Group
• The Tourism Information and Data Hui
• 2018 Tourism Data Domain Plan
• Tourism data sources diagram
• Data release calendar
• Quarterly Tourism Report

Visit the Tourism Evidence and Insights Centre to access tourism data, research and reports from a wide range of sources.

This section brings together MBIE’s core tourism data sources to help users understand visitor behaviour, industry performance, and tourism’s wider economic impact. It includes regularly released datasets, surveys, and supporting materials.

• Domestic Visitor Survey (DVS)
• Hospitality Sales
• Tourism Volumes and Flows
• Tourism Electronic Card Transactions (TECTs)
• Accommodation Data Programme (ADP)
• International Visitor Survey (IVS)
• Monthly Regional Tourism Estimates (MRTEs, 2016-2020)
• Other tourism data releases
• Previous tourism data releases

Access a range of tourism research and reports commissioned or undertaken in recent years.

• Hospitality and tourism workforce surveys
• Tourism Insight Series
• Tourism sector report
• Kaikōura report
• Tourism Flows Model
• Understanding variation in tourism spend
• Quarterly Tourism Report
• New Zealand cruise impact research

Pre-COVID-19 our tourism forecasts provided expectations on the future tourism demand in New Zealand. Please bear this in mind when using this information.

• 2019-2025 international tourism forecasts
• Market forecast summaries
• About the tourism forecasts
• International forecast microdata
• Previous international tourism forecasts

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